A marketing campain run over the summer by GAP Japan has used NFC-enabled wristbands to engage two of the company's Tokyo-based flagship stores in a fashion contest.

Shifteast reports that, upon entering either of the Harajuku or Ginza stores, customers were given an NFC-enabled wristband that is connected to their Facebook account. Customers are then encouraged to high-five store employees whose outfits they approve of. The employee can then scan the NFC bracelet with their smartphone, which tallies a vote in their favour as well as sending an image of their outfit to the customer's Facebook account.

Participating customers were given a non-NFC denim bracelet and a 20% discount coupon for their efforts.

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