Tap For Message, a New Jersey-based company, have plans to capitalise on the increasing number of smartphones featuring NFC functionality by offering an extra dimension of personalisation to gifts.

The company offers a range of NFC tags in the form of stickers, gift card holders and hang tags, which, when scanned, take the user to a video or audio message recorded by the gift sender.

Tap For Message emphasise the fact that users do not need to download an application to access the videos, so it can be assumed that the tags simply feature a trackable URL that links to the hosted greeting message.

The company also offers tags for businesses, with product information being delivered upon a scan, rather than a greeting.

Tap For Message products will be available in retail and online stores later in 2013.

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