The reusable tags feature a large E Ink display, which will show the appropriate barcode and flight details of the passenger. These details are transferred to the luggage tag from an NFC-enabled smartphone.
The barcodes are compatible with existing airport scanners, so there's no need for infrastructure to be updated.
The use of NFC should help in maximising the battery life of the devices, while also reducing waste from single use paper luggage tags.
BA will be conducting an initial internal test of the tags starting this month (July 2013), with plans to make the tags available for public purchase in 2014.
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