Wednesday, 19 June 2013

UNICEF's NFC Stickers Boost Donations

Many charities in Hong Kong raise funds on designated 'flag days' by offering a small flag (usually a sticker) to those who provide a donation. At the start of 2013, UNICEF replaced their standard stickers with branded NFC tags in an effort to increase donations.

When scanned, UNICEF's NFC stickers direct users to download the charity's donation application from the Google Play Store. The use of NFC tags allows further donations from the sticker wearer's friends/family to be collected outside of the flag day collection window set by the Hong Kong government (7am-12:30pm).

UNICEF class each wearer of an NFC sticker as a volunteer, which has resulted in a 30-fold increase in the number of volunteers. UNICEF also revealed that each NFC flag wearer has, on average, yielded an extra six donations to the charity.

A video outline of the project can be seen below.

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